I revamped the website for Bristol-based makeup artist, Jo, who works under the moniker, Joanna Delilah. Jo’s a makeup professional of many years experience, teaching in colleges as well as undertaking her own freelance projects. Her speciality is in theatrical makeup but she also offers bridal and beauty too. She also has interesting line in painting baby bumps, which has become incredibly popular. I’d previously worked with Jo on photography shoots and she’d often supplied me with some of her best makeup students for shoots too.
Jo’s old website did little to boost her brand and was looking very outdated. However, she had rode the wave of the early YouTube phenonomen, giving amazing makeup demonstrations where she turns herself into popular fantasy characters from film and television. She also has a greta following on Facebook and, great news for a makeup artist, Instagram too.
One of Jo’s popular YouTube makeup demonstrations:
Before beginning the design I sat down with Jo at a local pub to discuss her needs and desires for the new website. We looked at some of the better makeup-based websites around and noticed that they were very fresh and unfussy, allowing the photography to do the talking. Purple is Jo’s favourite colour so we chose a white and grey colour scheme with a subdued shade of purple as the main accent colour.
Given Jo’s strong presence on YouTube and social media the website’s design prominently features links to these accounts.
Jo’s old site had been made by a friend and it was difficult for her to update herself. Therefore she couldn’t keep clients up to date with the latest news or imagery. The new website received a template based on the popular open source WordPress CMS. WordPress is open source, so there are no software licences to buy, and therefore cost-effective tool.
The WordPress backend is simple, not much more confusing that a typical webmail service when it comes to simple updates, so Jo would be able to update pages herself and use it for blogging.
I explained the importance of search engine optimisation (SEO) and how search engines like to see sites that are regularly updated and current. A blog is a fun, easy way to ensure there’s always something new for visitors to see. Jo’s created a chatty, readable blog that will bring in extra traffic.
You can visit Jo’s makeup site here.
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I’m a Bristol-based print and web designer, and photographer. I specialise in sites for small business. If you need an all-new online presence or a revamp of your existing website please get in touch to discuss your needs.