Regular blog readers may have notice the link to my recently created YouTube channel. So far it contains a few photo sildeshows and now my first stab at a ‘behind the scenes’ video.
I set up the YouTube channel as it gives me another ‘hook’ into the internet. Online video marketing is on the rise and with powerful smartphones, iPads and internet-enabled TVs on the rise, multimedia is fast becoming as important as text. Moreover, some research suggests that text pages that have a video clips embedded in them are more likely to show up first on traditional text web searches. Of course, online video marketers, or just anyone who uploads to YouTube, hope that their video will be interesting enough that people will share it via email or post it t their Twitter feeds and Facebook pages and thus ‘go viral’, generating a very large number of hits.
That said, another big reason for created my YouTube channel was for sheer fun. I’ve always enjoyed watching ‘behind the scenes’ footage online and thought I would add a little something to the mix for friends and clients to enjoy.
The video was shot with a small, consumer-grade Panasonic HD camcorder, which was operated on the shoot by Lucy heard, who was also the photographic assistant. The final production was put together on a Mac with Final Cut Pro X, which suffered a controversial launch due to missing features and lack of similarity to previous versions, but is a very fluid and quick editor to use. As the Panasonic video was only so-so in terms of quality, I filtered it to look like old black and white TV, which also allowed the colour photographs included to pop. The concept for the shoot was to make anglo-Italian model, burlesque performer Bambi Beretta, look reminscent of the stars of classic Italian cinema but shot in a contempory, boudoir-ish style.